SBC Summit Tbilisi, the premier online gambling and sports betting event for Georgia and the surrounding regions of Eastern Europe and the Balkans, has started at the Sheraton Grand Tbilisi Metechi Palace Hotel. This event brought together industry leaders, innovators and enthusiasts passionate about the world of online gambling and sports betting. Here, participants will discuss the latest trends and technologies shaping the future of this industry, as well as establish business contacts and exchange experiences.
Georgian football legend and founder of the AAA Foundation, Shota Arveladze, warmly welcomed all the guests at the SBC Summit in Tbilisi.
In his speech entitled “Local Success Becomes Global”, Shota Arveladze examined the key role of international organizations not only in sports, but also in various industries. He highlighted their contributions to regional development, showing how these organizations provide resources, training and increase global visibility of regional initiatives. In sport, they provide access to international standards, financial support through sponsorship and fundraising, creating new opportunities for athletes that benefit fans, sponsors and the athletes themselves.
Shota Arveladze shared how childhood dreams of his generation pushed them to success, spoke about the “limitless opportunities” of the new generation “to make things better” thanks to companies like those gathered today for the summit.
Arveladze noted the “clear support of the Georgian companies related to sports, especially football”, and gave an example of the new agreement between Smartsoft and the Argentine Football Association (AFA) on digital sponsorship of the Argentine national team.
The star of European football also highlighted the potential of the betting industry to drive the sports’ expansion through well-crafted collaborations.
In conclusion, Arveladze wished all the guests to enjoy the culture and warm atmosphere of his hometown.
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