Women’s Sports Make Up Only 15% Of Sports Media Coverage

As part of the study, Wasserman’s global analytics team, together with ESPN Research analyzed the data covering the entire sports industry. 

Interestingly, in the United States, women’s sports compete in approximately half of all competition at the collegiate, professional and national levels, but receive only 15% of media coverage.

However, if inter-university competitions are excluded, professional women’s sports account for only 8% of all available competitions. Since 2018, an average of 26% of streaming has been dedicated to women’s programming, and more than 4,000 hours of identified women’s streaming have been added each year.

In 2022, social media accounts devoted more than 8% of their posts to women’s sports, while studio shows allocated less than 5% of their time to covering the topic, Wasserman’s study found.

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