Sports Betting in Nordics: Delasport and Bejoynd Become Strategic Partners

Delasport, renowned for its numerous awards, has partnered with Bejoynd, a Swedish B2B provider, to expand sports betting in the Nordic market with Delasport’s Plug & Play Sportsbook technology. They integrate the iFrame solution into the Bejoynd platform, providing customers with a turnkey, easy-to-use sports betting solution.

The companies’ plans include expanding beyond Nordics and entering other regulated markets.

Plug & Play iFrame by Delasport

Delasport’s Plug & Play iFrame solution has been a huge success this year, even beyond international recognition. Its prominence comes from many benefits for casino operators: they can easily integrate a full-fledged betting platform into their business, similar to adding a slot machine provider. This solution is ideal for operators looking to quickly enter the sports betting space. In addition, Delaport’s distinctive approach to content expansion allows licensees to stand out by offering unique player retention features such as personalization, engagement tools and special betting options.

This directly contributes to new sources of revenue and reduced customer acquisition costs. In addition, operators can benefit from guided trading and risk management from the most experienced traders in the industry.

Rosaire Galea Cavallaro, Delasport’s VP of Business Development, commented: “Partnering with amazing professionals like Bejoynd is a great next step for us and a way to state our serious intentions for the Nordic market. We’re looking forward to entering even more regulated markets with them and helping as many casino operators as possible to benefit from a brand new vertical, but more importantly entering markets where we drive the power of diversity in a space where the majority offer similar content”.

Fredrik Cedell, CEO of Bejoynd, noted: “We are extremely proud of the robust platform we provide and how flexible it is in terms of integrations. The partnership with Delasport proves just that: we are always looking for ways to provide more opportunities for our customers. This is why we’re so happy to be able to offer Delasport’s Plug & Play iFrame solution to the operators who trust us with their business”.

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