Sportradar has partnered with Tennis Data Innovations (TDI) to access global data and streaming rights for betting, and media data rights, for all ATP Tour and ATP Challenger Tour events.
The new deal with TDI – a joint venture vehicle of ATP and ATP Media – will focus on driving commercial growth for the sport and enhancing fan engagement opportunities for the downstream market through the development of new betting and media products.
From this month onwards, Sportradar’s ATP Service+ purpose-built suite of solutions offers new and dynamic ways for fans and bettors to engage with tennis via ‘next-generation, value-add products and services’ which utilise previously unavailable deep data.
In order to drive sportsbook performance for Sportradar’s global network of operator clients, ATP Service+ features include augmented streaming, transforming live streams with ‘immersive’ 3D animations, expanded in-play betting markets, short-form video highlights as well as personalised and targeted betting products.
Meanwhile, Sportradar will also create products for media, showcasing more in-depth statistical analysis and insights to inform and entertain fans, as well as utilise its OTT solution to stream live match coverage of the ATP Challenger Tour, via ATP’s Challenger TV.
The firm has also emphasised that the creation of a joint Tennis Innovation Lab will address emerging opportunities in the aim of supporting ATP’s vision to establish tennis as ‘the most technologically advanced sport in the world’.
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