Veikkaus’ identification requirement for its gambling games has come into effect.
In early November, it was announced that identity verification for all games would be introduced in early 2024. The move follows a similar identification requirement that was introduced earlier in 2023 for coupon games such as Lotto and Euro Jackpot.
The purpose of introducing identification is to prevent the negative consequences of gambling, facilitate control of age restrictions and create an overall safer gaming environment.
The purpose of introducing identification is to prevent the negative consequences of gambling, facilitate control of age restrictions and create an overall safer gaming environment.
Players will be able to identify themselves in the same way as for coupon games, using, for example, a Veikkaus card, a driver’s license, a personal Kela card or a mobile card available in the Veikkaus app.
Susanna Saikkonen, Veikkaus’ Responsibility Director, said: “From the beginning of 2024, Veikkaus will be the first gaming company in the world to require identification in all digital and physical channel games.
“When the customer can play only with identification, it is possible for him to track his total playing from the game history. As the year changes, scratch cards also come under the annual loss limit and game suspensions.”
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