Betway has successfully entered the Portuguese market by partnering with the Gaming Innovation Group (GiG), offering online casino and sportsbook products supported by GiG’s own platforms.
This strategic move represents GiG’s second collaboration to launch a B2B brand in Portugal, following the successful launch of GoldenPark last year.
With Betway’s entry into the market, the operator becomes GiG’s first Portuguese B2B platform partner under the division’s new leadership of CEO Richard Carter and CBO Andrew Cochrane, former executives at SBTech and DraftKings respectively.
Andrew Cochrane commented: “I’m proud of the close partnership we’ve developed with Betway and the product that we’ve helped build with the team for the Portuguese regulated market. Betway is a leading tier-one operator, and this launch helps affirm our growing position as a market leader in the B2B industry. This is a very exciting time to be a part of GiG, as we continue to invest in our product and technology capabilities to underpin further tier-one client wins and provide existing clients with ever more compelling product features”.
GiG will support the operator’s startup by providing its advanced “next generation” platform and artificial intelligence solutions. The main goal is to stimulate growth and increase revenues in the most complex and highly regulated market.
Anthony Werkman, CEO of Betway, said: “As part of our ambitious growth strategy for Portugal in 2024, this GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones. This agreement will also allow our teams to work in synergy to reach our shared goals and aspirations within the country”.
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