LIV Golf and US Integrity have teamed up in efforts to combat illegal betting in golf.
The world golf tournament will now have access to sports gambling monitoring specialist ProhiBet to identify any prohibited gambling activity.
Lawrence Burian,LIV Golf Chief Operating Officer, noted: “This partnership with U.S Integrity is critical as we enhance our presence in the sports gaming space. Establishing the highest standards in all aspects of our competition processes and operations is of primary importance to LIV Golf. Similar to many top sports leagues, working with industry-leading partners like U.S Integrity demonstrates our commitment to ensuring gaming integrity within our sport”.
Enabling LIV Golf, supported by Saudi Arabia, to collaborate with partners like MLB and UFC provides US Integrity with the capability to analyze diverse data sets using various technologies. This allows for the identification of irregularities in sports betting and gaming.
The ability to identify suspicious activity in officiating decisions and betting trends allows the service to generate detailed reports accessible through an online dashboard, providing real-time access to sports leagues and regulatory partners.
ProhiBet will play a “key role” for LIV Golf in detecting and stopping illegal activity in tournament match betting. Its technology provides sports betting operators with a transparent method to ensure compliance with the requirements of participants in sporting events.
Matt Holt, Founder and CEO U.S Integrity, added: “We are excited to collaborate with LIV Golf. Combining ProhiBet’s cutting-edge encrypted data transfer system with LIV Golf’s commitment to preserving sports integrity will enhance the transparency and reliability of their sports betting operations”.
Last year, LIV Golf partnered with micro-betting firm Simplebet to become its official sports betting innovation partner.
The deal gave Simplebet access to real-time LIV Golf data for distribution to global betting operators and media platforms using “single-screen in-play wager technology and low latency video streaming”.
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