Light & Wonder has entered into a strategic exclusive agreement with leading UK design and content development studio, Crucible Gaming, to significantly expand its content portfolio.
This strategic partnership becomes a key moment for Light & Wonder, unlocking the potential of new talent in the gaming industry and significantly enriching their content offering.
Crucible Gaming, which has experienced consistent growth over the past 18 months, will take its talent to the next level with the development of five exclusive titles for the Light & Wonder platform. In these projects, players will be able to enjoy unique gameplay elements such as Beaver Las Vegas and Bar-x Infinity Reels.
Ed Byard, Crucible Gaming Founder and CEO, прокомментировал: “The entire team are beyond excited about partnering with Light & Wonder to bring our unique content to operators worldwide. We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years. Operators can expect innovative and high-earning products targeted at their key territories, all built on our cutting-edge Anvil framewor.”
Steve Mayes, Light & Wonder Senior Director of Digital Partnerships, expressed: “In our relentless pursuit of bringing high-quality and unique gaming experiences to the market, our latest partnership with Crucible Gaming marks another important step in this journey. Crucible Gaming has made huge strides in the industry since its inception and we look forward to elevating this through our global gaming ecosystem. With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.”
This strategic partnership continues Light & Wonder’s series of agreements with Everi Digital, 1X2 Network and bet365, aimed at expanding gaming content and strengthening the company’s presence in the UK, European and South American markets.
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