SOFTSWISS’ affiliate management software brand Affilka doubled its partners’ GGR in 2023, crediting a successful year to “noticeable growth in partner payments.”
In 2023, nearly 100,000 new affiliate accounts were registered, marking a 176% increase compared to the previous year and constituting 43.5% of the total affiliate account registrations since the company’s establishment in 2018.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, linked increased productivity to increased customer opportunities, noting: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts.We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customized management of partner rewards.”
Affilka’s growth is evidenced by the addition of 120 brands to its partner network, which now numbers over 320 companies. The increase in partner account registrations resulted in over 24 million player registrations in one year.
Compared to the previous year, more than 24 million new players represent an increase of approximately 240%. Unique referral link clicks with Affilka increased by 440%, player deposits increased by 240%, affiliate payouts increased by 70%, and affiliate GGR “nearly doubled.”
Borovaya continued: “We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in igaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritize exceptional service to attract new clients and ensure their continued loyalty.”
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