Stake and UFC have entered into a strategic partnership covering the Asian region.
As part of the agreement, the betting company will offer joint promotions and VIP services to expand betting opportunities in the region.
In addition, Stake and UFC are collaborating to create joint content across digital platforms and social media, featuring UFC fighters including former two-time UFC Middleweight champion Israel Adesanya, who became a Stake brand ambassador back in 2021.
Nick Smith, UFC Vice President of Global Partnerships, commented: “We’re thrilled to partner with an exciting and emerging brand like Stake to offer exclusive digital and social content to our fans, as well as an innovative gaming experience”.
The MMA Championship has expanded its range of bookmaking partners, while Stake has strengthened its global position as a betting provider.
The UFC has also extended its long-standing partnership with Entain, ensuring it will continue its betting partnership in Australia and New Zealand through the Ladbrokes brand.
In other regions such as France, Poland and Portugal, the UFC has chosen Betclic as its regional partner, while in the UK and Ireland bet365 remains the official bookmaker.
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