SOFTSWISS has announced that motorsport legend Rubens Barrichello will join the company as Non-Executive Director ( NED) for Latin America.
The software provider noted that Barrichello’s experience and leadership in Formula 1, as well as his knowledge of teamwork in the sport, “will bring valuable insights that will help develop the company’s sports betting platform and other products.”
Barrichello commented:“The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America.I am sure my background with the leading racing team will propel the igaming tech leader towards success in the region.”
Barrichello will also actively participate in initiatives to support responsible gaming together with SOFTSWISS experts. His addition to the company is seen as the “next strategic step” to strengthen the supplier’s position in the Latin American market, especially in Brazil.
Ivan Montik, Founder of SOFTSWISS, noted: “SOFTSWISS welcomes Rubens Barrichello on board. Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”
SOFTSWISS recently announced that it has acquired a “significant stake” in Ously Games GmbH, the company that owns SpinArena.net.
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