SBC Eurasia Weekly Digest: May 6 — 13, 2024

SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations and partnerships that happened last week. 

The SBC Tbilisi Summit will take place very soon, on June 25-26 at the Sheraton Grand Tbilisi Metechi Palace Hotel. Dmitry Starostenkov, CEO of EvenBet Gaming will be one of the conference guests. Prior to the event, he met with SBC Eurasia to discuss important industry challenges.

A bit earlier on June the Degamefi WEB3 Conference is set to become the epicenter of discussions surrounding blockchain, cryptocurrency, and cybersecurity, featuring the latest advancements from the decentralized sphere, situated in the heart of Tbilisi, Georgia.

Venturing into the realms of AI and SEO, Victoria Buttiġieġ, Head of Content Strategy at Game Lounge, shares her insights ahead of the upcoming CasinoBeats Summit. While Ed Versen, Director of Client Strategy and Implementation (EMEA) at Genius Sports, outlines why F2P games are a ‘must have’ for operators that want to attract recreational audiences and convert them to real-money betting at Euro 2024.

With comings and goings commonplace across the industry, Caesars Entertainment, Bragg Gaming, Sportradar and others have seen changes to their teams recently. 

A new report from the European Gaming and Betting Association (EGBA) highlights how the European online gambling market has developed significantly in creating a competitive environment. While the Association of Gaming Equipment Manufacturers (AGEM) index, which measures the stock prices of the 12 largest casino equipment suppliers, stood at 1,109.06 points in April 2024.

Spain plans to lead efforts in Europe by introducing the first dedicated system for regulating social media content, standards and advertising practices for influencers. The Council of Ministers considered the draft of a new general Law on Audiovisual Communications (LGCA), often referred to as the “Influencers Law”. While Betsson has increased the number of games at its online casino in Italy to include a full range of slot games from SYNOT Games.

Hacksaw Gaming‘s latest venture involves partnering with Hrvatska Lutrija, the national lottery of Croatia, marking a significant step in their expansion efforts. While sports broadcasting service provider, Sports Information Services (SIS), has announced its partnership with B2B iGaming company Betbazar, expanding its presence on the Betbazar platform with the introduction of its products, including broadcasts of horse racing and greyhound racing, among other products. 

The World Series of Poker (WSOP) will return to northern Europe this summer, taking place in the Estonian capital, Tallinn. Additionally, In an effort to enhance its responsible gambling practices, operator Paf has announced the reduction of its loss limit for players aged 20-24 years. The reduction sees the loss limit reduced from €10,000, to €8,000 – a €2,000 alteration that lowers the cap on losses for players of an applicable age.

British gambling company William Hill can become the new title sponsor of the Scottish Professional Football League (SPFL) for next five years. Moreover, TG.Casino, a crypto casino powered by Telegram, has entered into a new partnership with Italian football giant AC Milan.

Highlight Games has extended its exclusive agreement to access archived Turkish Super League match footage for its sports betting, gaming and lottery products. 

OlyBet has named Latvian national ice hockey player Elvis Merzļikins as a brand ambassador. While online gaming operator Alphabook has strengthened its brand ambassador portfolio by signing a new partnership with former Manchester United goalkeeper Peter Schmeichel.

Newcastle United’s midfielder Sandro Tonali has been handed a two-month ban from football after admitting to breaching the FA’s betting rules. 

SkyBet and the British Heart Foundation (BHF) have teamed up with several footballers who have been impacted by life-threatening heart conditions. Sky outlined that Every Minute Matters aims to recruit 270,000 people to learn life saving CPR over the next 12 months, citing research that shows there are more than 30,000 out-of-hospital cardiac arrests in the UK each year, equating to at least five every 90 minutes. 

REEVO has joined forces with OnlineCasinoReports, an iGaming affiliate website. While NetBet recently announced a partnership with Octoplay, a leading online slots provider, to improve the gaming experience for its players.

7777 gaming has joined forces with Relum in a deal that will see its slot releases power the latter’s online casino platform provision. While the exclusive partnership will give Stake.com an option to integrate Hub88’s entire portfolio with games from over 120 studios.

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