Altenar, a leading provider of sports betting and iGaming software, has signed its first customer in Georgia, providing its cutting-edge sportsbook to online operator Ambassadoribet.
Ambassadori, one of the leaders in the hospitality industry in Georgia, is known for its luxury and entertainment. The Ambassadori Group owns and operates a VIP casino at its hotel in Tbilisi and plans to open two new casinos in Batumi and Kachreti.
The group is not only building an impressive portfolio of land-based casinos, but is also expanding into the iGaming market with the launch of online casino Ambassadoribet. The brand will now use Altenar’s omnichannel sports betting solution both online and at its three land-based casinos.
This agreement demonstrates Altenar’s flexibility in collaborating with partners around the world, and represents an important step for the supplier as it enters this regional market for the first time.
Alejandro Cazorla, Sales Manager at Altenar, commented: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group. This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets. With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”
Giorgi Svanidze, CEO at Ambassadoribet, added: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”
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