At the end of August, at the New Global Sport Conference (NGSC24), the Esports World Championship Foundation (EWCF) signed a Memorandum of Understanding (MoU) with the China Media Group’s National Institute of Esports Development (NIED) and VSPO, a leading esports company in Asia.
The trilateral agreement, signed at the New Global Sport Conference at the Four Seasons Hotel in Riyadh, represents a major step forward for the development of the industry and aims to pool the resources of all parties involved. The agreement aims to promote cooperation in sports culture, with a particular focus on esports and gaming.
The signing ceremony was attended by Mr. Faisal Bin Homran, Chief Product Officer of Esports World Cup Foundation; Mr. Xu Qiang, Director of the Youth Sports Programme Centre of China Media Group and Executive Vice President of NIED; and Dino Ying, Founder, Chairman and CEO of VSPO.
Under the terms of the MoU, the three organizations will work together to implement a number of initiatives in China. The main areas of cooperation cover the broadcast of eSports events on CCTV, the introduction of cutting-edge technology, market expansion, and the promotion of event-related content.
Faisal Bin Homran commented: “I welcome this collaboration between the Esports World Cup Foundation, China Media Group’s National Institute for Esports Development and VSPO. Together, with our combined platforms, expertise and resources, we are confident we can elevate the industry to new heights and continue to engage and inspire fans and audiences throughout China.”
Ying added: “It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development.”
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