Kindred Group – home to Unibet and 32Red brands in the UK – has announced a new front-of-shirt sponsorship deal with Rangers FC.
The news cements the collaboration as the ‘longest running in British football’, with Kindred having already partnered with Rangers for 10 seasons and investing into the club’s outreach work in the local community.
The deal will continue to fund the Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
Sam Mead, General Manager UK, Kindred Group, commented: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
“We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.
“That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
The group’s Unibet brand will be placed on the first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as training and warm-up kit sponsor.
“Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group,” added Rangers Chief Commercial Officer, Karim Virani.
“This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred.
“We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
Last year, SBC spoke to Jamie Moniz, Kindred’s UK Marketing Manager, on the deal with the Scottish club.
He said: “Utilising and leveraging sport is a vital part of bringing our Journey towards Zero and other sustainability ambitions to life. Sport sponsors have a unique link to communities, places and people – presenting a huge opportunity to make a difference.
“At Kindred, we took the decision a few years ago to launch a new model of football club sponsorship – one that means investing in the local community, as well as the club. And we know that, by leveraging our assets for good, we can continue to promote healthier, safer gambling to fans and beyond.”
Don’t forget to subscribe to our Telegram channel!
