Pragmatic Play has expanded its sportsbook offering in the UK market through a partnership with DAZN Bet. This launch follows the successful rollout of Pragmatic Play Sportsbook in Spain and Germany, also in collaboration with DAZN Bet.
Seamless Integration and Enhanced Features
The integration of Pragmatic Play Sportsbook into DAZN Bet UK was facilitated by the advanced Player Account Management (PAM) platform provided by Pragmatic Solutions.
With this launch, DAZN Bet UK customers now have access to a wide range of betting options, including pre-match and in-play data, player props, bet builders, and the newly introduced horse racing betting product.
Strengthening Market Presence
Pragmatic Play’s expansion into the UK market reinforces its strategic goal of becoming a leading multi-channel provider in regulated markets worldwide.
The UK, recognized as one of the most mature and competitive sports betting markets, offers a significant opportunity for Pragmatic Play to enhance its offerings in this sector.
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, expressed enthusiasm about this milestone: “Entering the UK market with a competitive sportsbook product was an early ambition of ours, and we are proud to achieve this latest milestone hot on the heels of our horse racing launch. Extending Pragmatic Play’s partnership with DAZN Bet into new territories and with new product launches strengthens our respective growth plans.”
Growth of DAZN Bet in the UK
Daniel Berthold, Managing Director for Germany, Austria, the UK, and New Markets at DAZN Bet, highlighted the importance of this launch, stating: “Launching our new sportsbook in the UK is a major milestone for DAZN Bet and aligns perfectly with our mission to deliver an innovative, dynamic, and engaging sports betting experience to our UK customers. This step allows us to bring our unique proposition to the UK and supports our growth ambitions in this highly competitive market.”
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