SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.
As growth stagnates and retention rates plummet, casinos and sportsbooks face a critical choice: adapt or fall behind. SBC Eurasia spoke with CEO and Founder, Irakli Davarashvili, to uncover how Promofy’s AI-powered gamification delivers up to 40% higher retention and 25% greater lifetime value, all while simplifying complex integrations that typically hinder adoption.
Thousands of professionals from across North, Central, and South America gathered last week in Fort Lauderdale from May 13–15 for SBC Summit Americas 2025 — a landmark event designed to encourage cross-border exchange and enable rare, synchronized dialogue between industry leaders from all corners of the continent. While SBC Summit Malta 2025 will place the future of sports betting at the heart of its agenda with the launch of the Next-Gen Sports Betting track.
In a piece for Affiliate Leaders, we explore the impact of the latest Google Ad changes on the penetration of gambling marketing.
The Senate of Romania has opted to prolong plenary discussions on comprehensive gambling reforms sought by the Save Romania Union (USR) party. While MGM Resorts Global Development President, Ed Bowers, has underpinned his belief that the Thai Government should make a dramatic U-turn and enable locals to have access to integrated resorts as part of the new bill in Thailand.
The European Union’s digital legislation may significantly impact gambling operators both within and outside the EU. While the Dutch gambling regulator, Kansspelautoriteit (KSA), has reminded sports clubs to prepare for the gambling sponsorship ban this summer.
Additionally, a report published by Play the Game highlights the extent of sponsorship from betting and cryptocurrency companies in European football, further drawing public attention to these sectors’ involvement in the sport.
French audiences are once again being engaged with the award-winning responsible gambling campaign «Behind the Label». Recommissioned by l’Autorité Nationale des Jeux (ANJ), France’s gambling authority, the campaign has returned to French television and multimedia platforms in the lead-up to Roland Garros — the country’s Grand Slam tennis tournament currently taking place in Paris.
The Supreme Court of Georgia dismissed SPRIBE’s appeal as inadmissible, thereby finalizing the invalidation of SPRIBE’s trademarks in Georgia. The court confirmed that SPRIBE’s trademarks were registered in bad faith and in violation of Aviator LLC’s copyright. While EveryMatrix has expanded its live casino portfolio for its operator partners, thanks to a collaboration with CreedRoomz.
The UAE’s gaming regulator, the General Commercial Gaming Regulatory Authority (GCGRA), has granted Scientific Games a lottery supplier licence.
Blackstone has allowed its Spanish gambling asset, CIRSA SA, to sanction a €600m issuance in debt notes aimed at reducing CIRSA’s corporate debt to just below €2.4bn. While Betfair is terminating its affiliate marketing program in the UK and Ireland as it is seeking to adapt to growing challenges in its domestic markets.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, discusses the intricacies of Asian betting markets and analyses how localisation trends underpin success for new market entrants.
Videos circulating on Telegram show Russian law enforcement authorities conducting mass arrests as part of an operation to dismantle a network of illegal casinos. Officers detained several individuals allegedly involved in running the illicit gambling business and seized large amounts of cash.
Gregory Petts has been named the new Chairman of the Isle of Man Gambling Supervision Commission (GSC). While Crown Resorts has named Brian Pereira as the permanent Chief Executive of its Perth casino.
Evoke Plc has established a new “Technology Committee” to oversee the progress of tech investments and initiatives undertaken by the LSE-listed gambling group. The Committee has been created with immediate effect and will be chaired by Independent Non-Executive Director Susan Standiford.
OlyBet has confirmed an agreement to sponsor the upcoming 2025 WHOOP UCI Mountain Bike World Series alongside Warner Bros. Discovery (WBD) Sports.
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