SBC Eurasia Weekly Digest: December 22 — 29, 2025

SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.

The Ukrainian gambling market is currently growing rapidly and undergoing many changes. SBC Eurasia spoke with Anton Kuchukhidze, Chairman of the Ukrainian Gambling Council (UGC), about the new regulator, PlayCity, the state of the gambling market in Ukraine, and 2026 forecasts.

The era of gambling companies as dominant shirt sponsors in Europe’s top leagues is coming to an end, driven by regulatory changes and shifting public attitudes. While betting brands are adapting with new partnership formats, clubs are increasingly turning to other sectors for sponsorship revenue. The next few years will see further evolution, with digital, regional, and content-based deals replacing traditional shirt sponsorships.

Affiliate partners may face restrictions under Meta’s new experiment, which limits the number of links users can post on Facebook if they do not subscribe to Meta Verified.

The President of Poland, Karol Nawrocki, has vetoed an increase in the tax on betting winnings from 10% to 15%, in a rare taxation win for European gaming. Additionally, Dr Justyna Grusza-Głębicka, Attorney at Law and specialist in Polish iGaming law, takes a look back at a year of legislative developments affecting Poland’s iGaming space.

LiveScore Malta is pulling its LiveScoreBet platform out of Bulgaria, citing regulatory challenges in Europe. However, Bulgaria has adopted provisions to accelerate its removal from the Financial Action Task Force’s (FATF) grey list.

Romania’s National Office for Gambling (ONJN) has launched a €5m ($5.9m) public funding programme aimed at strengthening national efforts to prevent and treat gambling addiction, marking the most significant public-health intervention undertaken by the regulator to date. While Russia is in the process of adopting a national self-exclusion registry. 

The Hellenic Gaming Commission (EEEP) has announced that it will conduct a “comprehensive assessment” of Greece’s casino market in response to concerns raised by the Ministry of Finance over the ongoing decline in tax revenues from land-based casino licences.

Allwyn will not gain as many voting rights in OPAP following the forthcoming merger of the two companies as originally planned. While London-based Arena Racing Company (ARC) has been awarded a gaming-related vendor licence in the UAE.

Admiral.hr has expanded its content library for players in Croatia thanks to a new partnership with slot studio Wazdan. While SCGO Limited stated that it is committed to ensuring the “safest possible operating environment” following a review conducted by the Dutch gambling regulator into VBET’s operations in the Netherlands.

Birmingham City FC has announced a new partnership with the crypto casino Duelbits, continuing its efforts to establish successful collaborations with Asian-focused betting operators.

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