Dario Jurčič has joined Digitain, where he will be responsible for developing the company’s commercial strategy and expanding its presence in regulated markets across Europe and Africa, drawing on extensive experience in platform businesses and the online gaming industry gained at Sportradar.
Commercial development across regulated European and African markets
Digitain has appointed Dario Jurčič as Commercial Director for Europe and Africa, entrusting him with responsibility for business growth across both regions. The betting and online gaming technology provider has also tasked him with overseeing its expanding commercial operations across the company’s existing and upcoming European hubs.
The appointment comes as Digitain continues to strengthen its position in regulated markets, where operators and suppliers must comply with licensing and regulatory requirements. In February, the company secured a UK betting licence and also obtained certification for its platform and sportsbook solutions.
Regional growth mandate
Jurčič’s responsibilities include accelerating growth in key European and African markets. He will also oversee commercial activities related to Digitain’s current and planned European hubs.
The company views this governance model as part of its broader strategy in regulated jurisdictions — markets where gaming operators must obtain official approvals from local regulators to offer services.
Experience at Sportradar and in banking
Prior to joining Digitain, Jurčič spent nearly a decade at Sportradar, where he held various senior leadership roles. Most recently, he served as Senior Vice President of Online Gaming and Platforms.
Earlier in his career, he worked at Austrian banking group Addiko Bank, as well as at Mostar, part of the Hypo Alpe-Adria-Bank holding structure. He is described as an experienced executive with strong expertise in platform solutions and commercial leadership.
Digitain Chief Commercial Officer Ani Mkrtchyan said: “As we continue to expand in regulated markets and further strengthen our position across Europe, Dario’s experience and strategic vision will play a key role in deepening our partnerships and delivering even greater value to our partners.”
Digitain also emphasized that Jurčič strengthens its leadership team as part of its growth strategy in licensed markets, with a continued focus on commercial expansion and regional development.
Jurčič’s priorities
Commenting on his appointment, Dario Jurčič, Commercial Director for Europe and Africa, said:
“Throughout my career, I’ve focused on building scalable platform businesses and helping operators succeed in highly competitive regulated markets. I see a strong opportunity to further strengthen Digitain’s position across Europe while supporting its expansion throughout Africa.
“There is a strong foundation already in place. I see a significant opportunity to further elevate the company’s commercial reach and brand positioning.”
His statements highlight two key priorities: strengthening Digitain’s presence in Europe and supporting expansion in Africa, with a broader focus on scaling platforms, expanding commercial reach, and developing partnerships.
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