Yggdrasil is continuing to strengthen its position in the Romanian market by entering into a new content partnership with Kaizen Gaming, one of the leading operators in the country’s regulated gambling market.
Under the new agreement, Romanian players will gain access to Yggdrasil’s popular titles, including Valley of the Gods, Vikings Go to Hell, Rainbow Ryan, and other games.
The partnership will also expand the offering with popular titles from studios participating in the YGG Masters program, including 4ThePlayer, ReelPlay, and Reflex Gaming.
Kaizen Gaming operates across 20 international markets under its flagship Betano brand. The operator is one of the leading players in the industry and has a strong presence in Romania. In particular, Betano is the official sponsor of the Romanian Cup football competition.
The collaboration will enable Yggdrasil to further strengthen its presence in Romania’s regulated online gaming market while bringing the company’s extensive game portfolio to Betano’s broad and steadily growing player base.
Romania’s gambling market is forecast to generate €2.82 billion ($3.28 billion) in revenue by 2029, making the country one of the most attractive markets for regulated online gambling growth in Eastern Europe.
Aurora Armaro, Yggdrasil’s Regional Head for Latin America and the US, said: “Partnering with Kaizen Gaming, one of the industry’s leading operators, represents another significant step in Yggdrasil’s global expansion journey.”
“By bringing this content to Betano players in Romania, we continue to strengthen our position in key regulated markets while creating sustainable growth opportunities for both Yggdrasil and our studio partners.”
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