SBC Eurasia Weekly Digest: February 9 — 16, 2026

SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.

At SBC Summit Malta, panel discussions and hands-on workshops will focus on how to stay competitive in search engine optimization (SEO). While SBC Summit Rio will feature a series of sessions exploring how businesses can build sustainable and competitive brands through effective leadership, influencer partnerships, and responsible advertising.

In the season two opener of iGaming Accent, host Vakho Mdivani welcomes Adi Dagan – entrepreneur, industry veteran, and Senior Director of Partnerships at Optimove – for a candid conversation about the realities of building, scaling, and selling a tech company in the iGaming sector.

Estonia has approved a vital change in legislature to fix the error which removed taxes for online gambling providers. While Romania’s gambling regulator, the ONJN, has finalised the contract for the development of a new self-exclusion IT solution to be rolled out nationwide.

Setanta Sports Eurasia has extended its long-term partnership with SMH Global, reaffirming the Tbilisi-based consultancy as the broadcaster’s official representative in Uzbekistan until 2030. While the Tajikistan Football League (TFL) has entered into a partnership agreement with the international betting company Parimatch.

EveryMatrix Co-founder Ebbe Groes discusses why the company opened a major office in Lviv, how the Academy for Heroes NGO was founded to support Ukrainian veterans transitioning into IT careers, and why tech education is vital for the country’s future workforce.

The State Agency for Gambling and Lottery Regulation, PlayCity, imposed a fine of over 5 million hryvnias (about $140 000 USD) on Kyiv’s Dynamo for failing to comply with the rules for placing gambling advertisements at the stadium.

Following the publication of part two of the International Player Safety Index, 1xBet and SBC Media hosted a webinar session about regulation in Africa. 

It appears to be all systems go for the future transformation of Japan’s casino industry after Prime Minister Sanae Takaichi secured victory in the country’s snap election.

Betfred has extended and expanded its partnership with Sportradar, focusing on the UK retail betting market amid rising costs and tighter regulatory scrutiny. While Kambi expands its European presence through a deal with SuomiVeto.

Genius Sports has signed a definitive agreement to acquire Legend for up to $1.2 billion, strengthening its presence in the sports and gaming media market. While sportsbook provider BETBY has significantly strengthened its live betting offering with video streaming support for sports and esports.

The proposed merger between National Lottery operator Allwyn and Greece-based OPAP has taken another step forward, as shareholders have been invited to exit the business.

Executives from MGM Resorts have highlighted growing contributions from its international business for its recent successes, pointing to steady performance in Europe, early traction in Brazil and continued strength in China.

For marketers, AI has been both a blessing and a curse, depending on how one interprets its impact on search and discovery. A recent study by marketing firm Receptional has shone a light on how significant this change has been, looking at why some brands are ranked higher on AI chatbots.

The CEO of the UK Gambling Commission (UKGC), Andrew Rhodes, will step down in April to take up a new role outside the commission.

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