The SportingPedia research team decided to find out which sectors of the economy will be included in the sponsorship of the National Basketball Association (NBA) for the 2022/2023 season, which kicked off on October 18th.
In terms of presence of iGaming partners, operators ranked fourth among other business sectors. The absolute sponsors of the NBA this season are companies in the technology sector and software developers.
The list includes big names such as Microsoft, Oculus, Sony, LegalZoom, Google Pixel, and Coinbase. In percentage terms, sponsors in this category make up about 28% of the total number of NBA partners. In percentage terms, sponsors in this category make up about 28% of all NBA partners.
Clothing and sporting goods manufacturers occupy the second most important category of sponsors in the new season. The NBA has partnered with major brands in the fashion and sports industry, including Louis Vuitton, Nike, Puma, 2K Sports, New Era, Wilson and Under Armor.
In third place are six food and beverage sponsorship groups. Gaming companies are in fourth place: NBA partners for the 2022/2023 season include major US operators such as FanDuel and DraftKings, as well as BetMGM and Caesars Sports.
The share of gambling in the total volume of NBA sponsorship deals is 9%.
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