SBC CIS Weekly Digest: July, 10—17

SBC CIS Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations and partnerships that happened last week. 

GambleAware’s latest annual Harm to Players and Families survey reveals data that includes an assessment of whether players were exposed to gambling during childhood and at what age. The results of a YouGov survey conducted on a representative sample of 18,000 adults showed that 64% of those who experience significant harm from gambling reported acquaintances who gambled in their childhood. Comparatively, 25% of adults who do not gamble reported having an acquaintance who gambled at a younger age. Among players who have significantly harmed themselves by engaging in gambling activities, the highest relapse rate (87%) is found among players who have previously been exposed to gambling. 

SBC CIS published a guide on online casinos in Estonia that are attracting more and more iGaming enthusiasts with a wide range of games and a solid legal framework. Online casinos in Estonia offer varied and exciting games. Some of them are focused on slots, offering hundreds of games with different themes, payouts and bonus features. Others specialise in real-time gaming, allowing players to enjoy a real casino experience with the convenience of online play. Our guide will help you navigate the exciting World of Estonian online casinos.

The Master League, amateur football championship, and Betlive betting company signed a new two-year memorandum of collaboration on July 7 in Tbilisi, which provides for the development of football in Georgia’s capital and regions. The company is prepared to provide all of the resources required for the amateur football tournament, which includes the promotion of a healthy lifestyle, media partnerships, and general support for Georgian sports. The tournament will be held in Tbilisi, Kutaisi, Dusheti, and Kachreti under the new format.

Betsson Group published their trading report ahead of the release of Q2’2023 results, which indicated that it expects revenue in the range of €235.5 million to €237.5 million for the period. Stockholm-listed gaming corporation delivers strong second-quarter results thanks to customer activity in casinos and sports betting, setting a new record operating income.

The Juroszek family became the largest individual investor in Gaming Innovation Group (GiG), having increased its stake to 11.08%. The Juroszeks acquired another 1.32 million shares of GiG stock on behalf of MJ Investments, Betplay Capital, and Juroszek Holdings. The founders of STS Group – Poland’s largest betting group – the Juroszek family stated: “GiG is one of the most attractive and interesting iGaming companies on the public market, especially when the NOK and SEK exchange rates are taken into account. In our opinion, GiG is undervalued and has great potential.”

PepsiCo announced a new multi-year global partnership with EA Sports, which sees its three flagship brands – Pepsi, Gatorade and Lay’s – proud as new partners for the long-awaited EA Sports FC game. The strategic agreement sees both parties working together to provide gaming experiences that delight today’s football fans, and allows PepsiCo to further build on its rich football entertainment heritage as part of its overarching business strategy to create fun games for fans, and events that combine the fields of football, music and games.

Podcast Review: Matthew Ball Reveals Keynotes on the Metaverse’s Evolution and Potential

In the latest episode of iGaming Daily, Matthew Ball, the best-selling author of The Metaverse: And How it Will Revolutionise Everything, walks through its comparison between the Internet as we know it today and how it will evolve.

“The metaverse will come to affect every person, sector, and country, creating new jobs, pass times, and business models. This is a multi-trillion dollar event – and sports betting and iGaming are likely to be among the first categories it will transform,” pointed out the author. 

Mr. Ball was very clear about the Metaverse not being just virtual reality. “Do not think of the Metaverse as a replacement for the Internet,” — he cautioned.

“I won’t tell you that the Metaverse isn’t full of a lot of hype. I won’t tell you that the Metaverse is not here yet. But I will tell you that what we’re seeing is unique. Seven of the 10 largest companies globally at the start of this year were investing tens of billions of dollars each into these initiatives.” For a full Podcast Review, please visit our website

B90 Holdings, a leading online sportsbook and casino operator, entered into a share acquisition agreement with Funko International to acquire Emwys AB. Emwys AB is a Swedish online gambling marketing company operating on a pay per click model. The total equity value of Emwys is estimated at €3.6 million (US$4 million) on a cashless and debt-free basis. The deal will be presented with EUR 500,000 in cash and EUR 250,000 in convertible credit notes, with the remainder paid at closing. The acquisition is expected to be completed by September 1, 2023.

ELA Games entered into a distribution agreement with BetConstruct, a leading provider of technology and solutions, allowing their games to be hosted on the BetConstruct platform. As part of this agreement, BetConstruct will integrate the developer’s game library into its aggregation platform, thus granting access to partner operators.

Hub88 integrated with ELA Games having gained access to a full set of resources for its aggregation platform. Through a single API integration, Hub88, the leading premium aggregation platform will offer a diverse selection of entertainment, tailored to suit the interests of different audiences. 

Light & Wonder expanded its OpenGaming content aggregation platform to include games from Bang Bang Games. Through the deal, exclusive content from Bang Bang Games will be made available on the OpenGaming platform and distributed to operators worldwide using Playzido technology. The partnership will expand the content offering on the OpenGaming platform, while Bang Bang Games will increase its international presence and be able to quickly roll out localised content.

Push Gaming signed a deal with bet365, a major online casino company. This partnership is of great importance to the current development plans and plays an important role in expanding the geography of the gaming content provided by Push Gaming and its availability in new markets.

Nolimit City reaffirmed its commitment to «being present in as many regulated markets as possible» after successfully entering the Bulgarian market. The group’s latest expansion in Europe has been through strategic partnerships, though their names weren’t mentioned in a recent update provided by the game studio. The debut in the Bulgarian online casino ecosystem was made with the help of Evolution One Stop Shop’s own platform, which presents the group’s entire content package.

Princess Casino demonstrated that it’s ready to become a destination for slots fans in Romania by expanding its game collection in partnership with Stakelogic. Players of the online casino operator will be given the opportunity to access a wide range of Stakelogic gaming content, as well as take advantage of a number of unique brand features.

Gamzix, a full-service B2B service provider, announced the release of their new slot called Juicy Win: Hold the Spin. Gamzix never leaves players without tasty new stuff in the summer, and obviously the time was right to introduce their new game, aimed to fill sunny days with even more joy and pleasure. Players will now have the opportunity to taste this tropical cocktail and feel the absolute impact of the summer mood.

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