Mixed martial arts promotion UFC, owned by Endeavor Group Holdings, and sports entertainment company WWE have officially joined forces, completing a mega-merger announced in early April.
The new company unites two of the world’s leading sports and entertainment brands — UFC and WWE, and is officially called TKO Group Holdings.
Combined revenue from UFC and WWE reached $2.4 billion in 2022, with an annual revenue growth rate of 10 percent since 2019. Since going public in 2021, the company has been actively growing its sports events business, with a primary focus on the UFC (Endeavor acquired the UFC in 2016 for $4 billion).
Endeavor says the merger that created TKO will generate annual operating synergies of $50 million to $100 million. However, some analysts believe this may be too conservative an estimate.
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