RubyPlay, a developer of gaming solutions, has announced its plans to directly access the Italian market through an in-depth collaboration with PokerStars. The move is a natural progression from the company’s successful start to the year with games such as Shake Shake Money Tree and Diamond Explosion 7s. Under this agreement, RubyPlay will create custom games for PokerStars, marking a new stage following the recent launch of the Immortal Ways franchise.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented: “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content. Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”
RubyPlay’s progress in the Italian market is the result of their strategic moves. In September 2023, they signed a partnership agreement with NetBet Italy, adding over 80 video slots to the Italian online casino platform. Games like Diamond Explosion 7s, Adventures of Li’l Red and Rush Fever 7s Deluxe are popular among players and have received good reviews.
Also, in August 2023, RubyPlay entered into a partnership with Reevo to integrate its slot games into the Reevo’s aggregation platform. Their goal was to make RubyPlay’s portfolio of over 80 games, such as True Wild and Cache Rush, available to operator partners around the world through a single API integration.
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