DAZN is seeking to raise up to $1 billion to continue its strategy of rapid global growth. According to Bloomberg, company representatives have already been in talks with potential investors, intending to raise funds as part of the upcoming investment round. While the specific $1 billion figure was not confirmed, it was mentioned by an undisclosed source.
This occurs as the company, having launched its DAZN Bet platform for sports betting and gaming in 2022, needs to disclose its financial outcomes for 2023. These results are forecast to show slight losses compared to previous periods.
The new investment will enable DAZN to continue its extensive growth across multiple sports and regions. The company, which has the rights to broadcast Serie A and the UEFA Women’s Champions League in Europe, has also acquired the rights to broadcast NFL and Professional Fighters League (PFL) games. However, the main investment was made in the boxing division, which made DAZN one of the most popular platforms for sports content.
Beyond its massive rights portfolio, it’s unclear how DAZN intends to use the potential $1 billion for further investment, especially after missing out on the opportunity to acquire domestic rights to the Premier League and an upcoming NBA broadcast deal that promises to be competitive.
To attract new audiences, DAZN plans to introduce a “free-tier” to complement the typical paid subscription model.
Alice Mascia, DAZN’s Chief Executive for DACH, unveiled the introduction of the “free-tier” service in Germany during the SportsPro event in Madrid. She also outlined intentions to extend this offering worldwide by the beginning of 2024.
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