Entain Plc has announced the completion of a strategic review conducted by its Capital Allocation Committee (CAC), which assessed the FTSE gaming group’s operating structure, global brand portfolio, and financing.
In January, Entain’s board formed the committee to maximize shareholder value and reflect the business’s operational progress, following significant losses of $1.1 billion at the end of 2023.
The CAC’s final report concluded that Entain possesses a diversified portfolio of strategic assets, brands, capabilities, and geographic presence, positioning it for long-term growth. Consequently, the board is encouraged to prioritize expansion in North America, focusing on organic growth of the BetMGM brand and enhancing operating profit.
Entain maintains a strong financial position, having strengthened its balance sheet through recent refinancing and a short-term borrowing adjustment of $762.7 million.
The committee also reviewed Entain’s entire portfolio and identified Crystalbet Georgia as a minor part of the company’s 30+ brand portfolio. Entain is considering strategic alternatives for Crystalbet, including proposals from potential buyers.
Barry Gibson, outgoing Chairman of Entain Plc, commented on key recommendations: “I am delighted that the Capital Allocation Committee has concluded its strategic review of our portfolio. Whilst we still have more work to do to improve our operational performance, the Board is pleased with the progress Entain is making so far in 2024 in line with our strategy.
The Group has the core strengths, brands, and products to be competitive across its markets and continues to be a global leader in betting and gaming.”
Gibson will step down as chairman in September, to be succeeded by interim CEO Stella David, with the board determining her tenure later. The board retains control over the appointment of a new CEO.
The strategic review highlighted key market developments and operational progress, including strong performance in Brazil with a return to double-digit revenue growth in the second quarter. In the UK, new regulations and enhanced customer offerings are expected to support growth later this year. The Entain CEE joint venture shows promise with its growing share in Eastern European markets.
In North America, BetMGM’s product roadmap is progressing well, leveraging new sports betting markets for MLB and NBA, and benefiting from the recent acquisition of sportsbook technology company Angstrom. Positive developments in the US included the Nevada Gaming Commission approving Entain’s applications without restrictions.
The committee identified Project Romer as a key technical priority, aiming to deliver cost savings by simplifying FTSE’s global operating structure.
The committee will continue to regularly review strategic progress and consider options to maximize shareholder value.
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