The land-based gambling sector continues to hold a leading position, although the online segment is demonstrating faster revenue growth.
The Hellenic Gaming Commission (EEEP) recorded moderate growth in Greece’s gambling industry revenue in 2025. According to the regulator’s annual report, gross gaming revenue (GGR) reached €3.07bn, representing a 6.7% increase compared with the previous year.
The traditional land-based sector remained the largest contributor, accounting for 61.2% of total revenue at €1.88bn. Meanwhile, online gambling continued to expand at a faster pace, with revenue increasing by 10.5%. The regulator’s income from supervisory activities reached €23m. Government revenues from the sector, including taxes, levies and licensing fees, rose by 11.2% to €1.17bn.
Greece’s gambling market revenue breakdown
Among land-based gambling products, number games such as KINO generated the largest share, accounting for 37.8% of revenue, or €711.3m. Sports betting followed with €414.2m, representing 22%, while Video Lottery Terminals (VLTs) generated €365.9m, or 19.5%.
Land-based casinos generated €268.6m, state lotteries contributed €114.6m, while horse racing accounted for just €6.4m, representing around 0.3% of total land-based GGR.
In the online segment, 24 licensed operators were active by the end of 2025, with additional companies continuing to progress through the licensing process. Fixed-odds betting, including wagers on real and virtual events, accounted for 40.3% of online GGR. The remaining 59.7% came from products such as live casino, poker and online slots.
Online betting operators made the largest contribution to public gambling revenues, generating €736.9m, or 63.1% of total receipts. National lottery operator OPAP, which saw online gaming revenue increase by 16.9%, accounted for 27.95% of all contributions. Casino operators represented 5.2%, while other licensed providers contributed 3.72%. In addition, approximately €3.25m was collected through installment payments for licensing fees.
Regulation and Player Protection
EEEP announced the launch of the first phase of a centralised player registry in 2025, which will enable user identification across multiple licensed operators. During the first year of operation, seven licensees joined the system, marking an important step towards the creation of a unified self-exclusion platform.
Throughout the year, the regulator processed 57 requests for indefinite self-exclusion. Statistics showed that 84% of applicants were male, while 63% of those submitting requests were under the age of 35.
Gambling advertising expenditure totalled approximately €130m. The majority of spending was allocated to digital marketing channels, followed by television. During the year, EEEP reviewed 1,301 advertising and marketing plans, rejecting 156 of them.
As part of its efforts to combat illegal gambling, the regulator updated its blacklist of prohibited resources six times. As a result, the number of blocked domains increased from 9,590 in 2024 to 12,642. The commission also received 586 reports from individuals raising concerns about potential violations.
According to government estimates published in March, the illegal gambling market resulted in approximately €400m in lost state revenue last year. Last month, authorities approved a bill aimed at a comprehensive overhaul of Greece’s gambling regulatory framework. As part of the reform, EEEP’s permanent staff is expected to increase from 80 to 110 employees, including specialists in enforcement, IT, cybersecurity, market monitoring and intelligence.
The new rules will also expand the regulator’s powers, allowing EEEP to immediately block illegal gambling platforms. The updated blacklist of prohibited operators will cover not only websites, domains and IP addresses, but also mobile applications.
In addition, EEEP has launched criminal proceedings against 18 influencers and streamers accused of promoting unlicensed betting platforms. The move represents another step in Greece’s intensified efforts to tackle illegal online gambling promotion.
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