The International Betting Integrity Association (IBIA) has upgraded its technological platform designed for global sports integrity monitoring.
The association notes that the update reflects its commitment to investing in technologies to combat match-fixing. The upgrade was aimed at improving speed, increasing efficiency, and optimizing the performance of the IBIA platform.
In recent weeks, accusations of sports corruption have emerged globally. In Brazil, major incidents were identified within the top football league, and this week, a British professional snooker player was banned for five years for involvement in match-fixing.
Khalid Ali, CEO at IBIA, noted: “IBIA’s new integrity technology platform provides enhanced functionality and greatly improves our ability to analyse our members’ customer account level data, which covers over $300bn in betting transactions annually, to identify and report suspicious betting activity.
“The upgrade allows us to provide a technological platform that keeps pace with the integrity requirements of our growing membership and the scope and scale of the market data we receive across our wider intelligence network.
“It will be a key pillar in our ongoing efforts to protect the integrity of sporting events and regulated sports betting markets globally.”
IBIA has introduced enhanced services to support its core mission of protecting regulated betting markets, ensuring consumer safety in the sports and betting industries, and maintaining the integrity of international sporting events.
Against the backdrop of global growth in the sports betting industry, particularly in the Americas, IBIA has reported an increase in its membership. A key focus for the organization has been the development of sports betting across the United States since 2018, along with the upcoming launch of a regulated market in Brazil.
The organization referenced data from H2 Gambling Capital, which forecasts that Brazil will reach a betting turnover of $34 billion by 2028.
Strengthening its position in the Brazilian market, IBIA now includes most of the country’s registered operators in its membership, with its Brazilian membership covering over 70% of the total gross gaming revenue in the market. Additionally, a cooperation agreement has been signed with the Ministry of Finance, which will oversee the development of the market.
“The upgrade of IBIA’s monitoring and alert platform is particularly timely given the imminent launch of regulated sports betting in Brazil,” Ali added.
“We’re confident that this tool will provide best-in-class support for our new members and partners, including the Brazilian authorities and sporting bodies, to protect the market and sporting events.”
Don’t forget to subscribe to our Telegram channel!
